For more than 100 years, Royal FloraHolland, a cooperative company of growers, has organized supply and demand to help deliver optimal price and low transaction costs for international flower and plant growers and buyers. With its online trading platform Floriday and world-famous live auctions, the company handles over 145,000 transactions per day from among 400,000 varieties of flowers and plants.
The enormous Aalsmeer auction facility, which sprawls across over 128 acres near Amsterdam, serves as a tourist destination where visitors can immerse themselves in the international flower trade.