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Customer Story

From Complexity to Clarity: How DPG Media streamlines workflows

DPG Media uses monday.com to gain insights in processes and report results visually. The e-commerce department has turned their way of working around; with great successes on visualizing their results

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monday.com

Industry
Media

With more than 90 popular news brands, magazines, television programs, radio stations, and online services, DPG Media is the leading and largest media group in the Netherlands and Belgium.

The e-commerce department is the hub for all commerce activities within DPG Media. This includes news brands such as AD and Nu.nl, magazine titles like Libelle and Veronica Superguide, as well as the Donald Duck store.

The team collaborates on a wide array of categories, spanning products, tickets, and overnight stays. Their mission is to inform, inspire, and activate subscribers, providing enticing benefits for both home and outings. Annually, more than 30 campaigns are orchestrated and overseen by dedicated campaign and partnership managers.
Why
To gain campaign insights for the internal team and their clients
What
A missing clear overview of all published media for a specific campaign and/or client
How
Adding naming conventions to current workflow structures, by connecting boards and adding dashboarding

Streamlining Workflows and Enhancing Visibility

DPG e-commerce collaborates with numerous clients, and their dedicated partnership managers play a pivotal role in keeping these clients informed about available media and the specific campaigns where their deals will be showcased. Following this communication, meticulous planning ensues, and advertising is strategically implemented. To facilitate clear expectations from both sides, the partnership managers require a streamlined system that enables them to easily track and view the published media corresponding to each campaign, ensuring seamless updates and transparent communication with their valued clients.
“Our previous method of sharing published media with clients not only failed to meet their needs but also lacked the insights necessary for identifying further business opportunities.”
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Floor Nieuwenhuizen Project Manager

Visualizing Media Impact

All data and workflows were stored on Google Drive, leading to unclear processes and individual document ownership. The challenge was to make the system more scalable while ensuring external sharing without compromising data ownership. The introduction of workflows in monday.com addressed these issues, centralizing information and prompting the implementation of naming conventions for streamlined organization.

Shaking Things Up

“In our mission for top-notch campaigns, we shook things up by bringing in published media boards. These not only brought teams together but also turned out to be a game-changer in client talks, now a staple in our ongoing negotiations. We are currently working together with Xebia to set up more of these custom made solutions.”
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Floor Nieuwenhuizen Project Manager

Transparency and Unity

The solution came in the form of published media boards, presenting campaign and partner involvement visually. This approach facilitated a clear overview of the gross media value invested compared to the total amount. The published media boards successfully brought together various departments and stakeholders, providing transparency for both partners and the internal commerce team. This clarity proved beneficial in client discussions and has been incorporated into negotiations for the coming years.

The initiative not only unified diverse departments but also served as a valuable tool for ongoing negotiations, demonstrating its long-term significance.

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