Data Technology, Software Development
GoDataDriven | Part of Xebia
Founded in 1999, the Dutch classified advertising site Marktplaats pioneered the concept of recycling castoffs and helping customers find things they need at reasonable prices. With millions of items listed for sale, it quickly grew in popularity and was sold for €225 million to American Internet giant eBay in 2004. Marktplaats currently publishes 350 thousand new ads every day and over 8 million unique users browse its 11 million live listings every month.
From Collecting to Predicting
Offering a personalized shopping experience to over two million unique website visitors per day isn’t easy, especially when you advertise nearly eleven million items. Although Marktplaats was already using data to optimize its platform, the organization needed to improve its user experience and the overall effectiveness of its ads.
Creating Data Competency
Help Marktplaats optimize content based on available user data and provide more relevant offers to its users by implementing technologies such as Hadoop, Spark, Kafka, R, Python, Java, and Scala.
A Data-Driven Future
Marktplaats' optimized homepage led to a 3.5% increase in time spent on the platform and more paid and unpaid clicks. The entire organization has embraced the data-driven approach, and it is actively expanding its product teams with more data scientists. Other eBay labels have created and introduced smart data applications combined with technological developments based on Marktplaats's positive experiences. For example, image recognition now makes it even easier for sellers to place ads.