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Customer Story

Leading Dutch Oral Care Software Provider Bites Into Modernizing Services

Vertimart leverages Microsoft Azure to achieve its company mission: putting a smile on every patient’s face

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About 20 kilometers north of Amsterdam, you will find the office of Vertimart, the largest software provider for the Dutch oral care industry since 1990. Today, Vertimart serves over 3,000 dentists, 200 laboratories, and 7 million patients nationwide with its Microsoft-based solutions, Exquise and Qbridge, paired with outstanding training and support. 

Accelerate delivery and boost product stability
Resolve technical debt and change way of working
Structurally improve DevOps and development


While Vertimart had yet to feel any pressure from the market, internally, it knew the time had come to future-proof its product. New features were still being rolled out, but structural improvements took a lot of work to implement in the day-to-day hustle and bustle. So, in 2022, Vertimart turned to Xebia, a company they had previously enjoyed working with.

Where Xebia came in:

The collaboration with Xebia was driven by three objectives:

  • Speed up and simplify DevOps, allowing, for example, updates to be done during working hours instead of at night.
  • Improve the solution’s performance, in particular its stability.
  • Increase the knowledge Vertimart has of microservices allowing the company to make an informed decision about using them (or not).

As to how they worked together, Michiel van Oudheusden, consultant at Xebia, explains: “Vertimart intended to convert the old app into a new one, but the market has changed since the product’s initial launch such that other functionalities are wanted. Simply moving or upgrading was actually not that simple. That’s why we chose to improve the solution step by step. With a small team, we would work on a small part of the app, share the new features and techniques, and then move on. We created curiosity — others wanted to know what we were doing and join us.”

Process, People, and Technology

Xebia realized that it would take more than a tech upgrade to truly make the impact Vertimart was looking for. Therefore, the decision was to engage three consultants, two cloud-native experts, and an organizational change specialist: Michiel van Oudheusden.

Van Oudheusden, "Over the years, Vertimart had created its own way of Scrum, which was actually slowing them down. So, re-shaping Agile processes was one of the things I worked on. Others included improving communication — critical when most of the team works remotely — which made a huge difference, as well as empowering people by giving them more responsibility and an increased sense of ownership."

Migrating Customers

To date, Vertimart has migrated approximately 25% of its users to the new solution.

“A change like this impacts your customer. They have to learn to work with a new system. That’s why we offer them e-learning, spend a day with them to answer questions, and give demos. A customer who has just migrated will temporarily cause a peak load on your helpdesk. To keep your customers happy, you must prepare and take migration step by step”
Vertimart Logo
Jan Oudkerk co-founder of Vertimar


Vertimart wanted to accelerate and stabilize its app, with the ultimate goal of improving the customer experience.

After working with Xebia, Vertimart now has more grip on its development process. The team experiences more ownership, leading to a more stable application and more control over which features they release when. Additionally, from releasing once a month, the company now releases once a day.

After having in-depth knowledge sharing sessions with Xebia's consultants, Vertimart also has a better understanding of Microservices. And although the organization isn't using them today, they are well-equipped to make a well-informed decision for the future.

For Vertimart's customers, the improvements made meant they were now working with better, continuously updated software, as well as features that are extensively tested and, therefore, of better quality.

“Our software has to work anytime, anywhere. But it also needs to be super stable and highly scalable, and thanks to Xebia, it is now. With that as a given, we can fully focus on our core strength again, which is to provide an exquisite user experience.”
Vertimart Logo
Jan Oudkerk co-founder of Vertimar

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