A Brave Digital Transformation
The digital orchestration at the local and global levels required creating effective interfaces with the important functions in the organization. Roncaglio explained, “Xebia helped us set up an Agile team that could work fast, show quick results and propels the digital transformation from inside out. It meant going from the most simple consideration to the most innovative, and making brave moves.” Other changes included bringing agency work in media and content in-house and developing an in-house marketing solution.
Xebia’s in-house marketing solution, called Real-Time Marketing Centre (RTMC), was recognized by the European Effie organization with an award in October 2019.